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Create an online booking experience that is simple, accessible, and based on a deep understanding of hotel clients and their needs.


The process of this project started with research and analysis (surveys, usability tests, competitive benchmarking, affinity diagram). With the results of the research and analysis, I was able to make a website for the hotel booking process. The survey stated that almost 100% of the users prefer a website (instead of using an app) when booking a hotel. Another frequently mentioned complaint was that a lot of hotel-websites feel rushed and uncomfortable, because they are overflowing with pushy sales-buttons and spam-like filters. A third big complaint was that they want to pick their way to find a hotel in the search results - looking on a map or scrolling through a list.
Post its
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Next to defining the biggest pain points of other hotel websites, the next step was creating a website with a smooth booking process where the user did not experience the pain points that were mentioned during the research. I was able to make a website which looked simple and clear, without any feelings of being pushed into booking a hotel. The user had the choice to pick their own preference when looking at the search results - checking a list or looking at the map.
After making a high fidelity prototype it was again tested with users. The test showed positive results, users were happy with the clear information instead of the feeling of a simple flow when booking a hotel. When the last feedback was processed, I made clear annotations for the developers and the prototype could be used to get to the final result of a real website.
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 Research & Analysis 

  • Competitive benchmarking
  • Survey
  • Usability testing
  • Affinity diagram

 Information Architecture 

  • Customer journey map
  • Designing process flow
  • User flow diagram

 Prototyping & Design 

  • Initial concept
  • Sketching wireframes
  • High-fidelity prototype
  • Clear annotations for developers
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